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Serie A announces partnership with Puma

Puma will also be the official match ball supplier for all games in the Serie A, Primavera 1 rivalries, Coppa Italia, Supercoppa, and eSerie A tournaments.

Serie A has announced another drawn out partnership with the sportswear giant, Puma. Following this deal, the German-based company will fill in as the league’s official technical partner starting with the 2022/23 season.

The games company will also be the official match ball supplier for all games in the Serie A, Primavera 1 rivalries, Coppa Italia, Supercoppa, and eSerie A tournaments because of the collaboration.

The new partnership, which is zeroing in additional on performance, innovation, and culture, enhances Puma’s current LaLiga collaboration while also increasing Puma’s branding perceivability on the pitch.

Lega Serie A CEO, Luigi De Siervo, remarked, “We are very glad to announce this new partnership. The connection with a brand of international acknowledgment, for example, Puma demonstrates the importance and reputation of Lega Serie An at a global level and offers a greater degree of perceivability for our brand.

“By picking Puma we will guarantee both the most elevated technical standards for all our rivalries and a style in accordance with the fashion patterns of the youthful generations. This agreement also guarantees progression in the centralized marketing operations of the Lega Serie An and affirms the readiness of the Clubs to cooperate for the enhancement of our item.”

Manolo Schuermann, Head of Sports Marketing Teamsport, said, “Puma is exceptionally glad to partner with Lega Serie An and we anticipate many energizing football seasons together. The partnership gives PUMA the platform to advance the brand in one of the world’s first class football leagues and will be established in collaboration and ambition. This mentality will allow us to deliver a great item, narrating and commercial campaigns. We have always been well established in Italian football and presently anticipate creating another legacy along with Lega Serie A.”

As of late, Serie An also expanded its YouTube broadcast deal for the Middle East and North Africa (MENA) area. This agreement vows to incorporate all matches until the finish of the ebb and flow season.

For clients in the MENA area, all ten week by week Serie A matches will be streamed on YouTube. Nine matches will be streamed live from the league’s broadcast place in Lissone, with one every week containing a local commentary team based in Riyad, Saudi Arabia. Serie A will also create a pre and post-match Arabic studio show at the stadium for one match each game week.

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