Bira 91 is a Delhi-based Indian specialty lager brand that was established in 2015.
The Indian Premier League (IPL) group, Delhi Capitals (DC) have reported a first-of-its-sort association with the lager brand, Bira 91. With this arrangement, Bira 91 will carry a new and imaginative way to deal with drawing in with fans as the Delhi Capitals’ true cheer accomplice.
A five-year organization will incorporate a large number of unique enactments and arranged contributions that will permit purchasers to praise their affection for cricket and brew.
Bira 91 is a Delhi-based Indian specialty lager brand that was established in 2015. In a brief period, the organization has ascended to the highest point of the lager business, with in excess of seven pints of its honor winning and tasty lagers consumed the entire day.
Vinod Bisht, Interim CEO of Delhi Capitals, said, “Be it on the field or off, Delhi Capitals not entirely settled to stretch the limits and investigate new roads. We are glad to report this momentous relationship with Bira 91. Together, we are anticipating making energizing and creative encounters for our fans and building a fruitful organization that pushes both our quickly developing brands to more prominent statures.”
Ankur Jain, Founder and CEO, Bira 91 said, “Coming on board as the Official Cheer Partner of Delhi Capitals is an achievement second for Bira 91’s longstanding partiality with Cricket. As a brand that is conceived and situated in the core of Delhi, Connaught Place, Bira 91 holds a compelling passionate association with the city, group and fans the same. Both cricket and lager are vital parts of Delhi’s way of life and partake in the unflinching affection and backing of individuals. Actually as well, being conceived and raised in Delhi, this association is near my heart as I have generally supported Delhi Capitals”.
Alongside Bira 91, the Rishabh Pant drove group has likewise inked sponsorship manages Seagram’s Royal Stag, RapiPay, Bolt and OctaFX.
The JSW-GMR co-possessed group will open its IPL 2022 mission on March 27 against Mumbai Indians (MI) at the Brabourne Stadium in Mumbai.